Drawing on over 10 years experience within the area of Search Engine Optimization (SEO), I have developed an indepth knowledge of what is required to fully optimize a website. Having been responsible for driving large volumes of traffic to two high profile websites in the fiercely competitive travel industry (averaging 3 million & 1.5 million visitors per year respectively) I know what SEO tactics must be implemented to deliver success.

Essential SEO elements include:

• Keyword Analysis
• Effective Keyword Targeting
• Inbound Linking
• High Quality Meta Data Production
• Strong File Naming
• User-centric Categorisation
• Efficient Internal Linking
• Search Engine Friendly Copy
• Page Layout.

SEO Linking Strategy

Search engines such as Google view inbound links to your website as a vote of confidence. Someone will only link to your website if they feel it offers valuable content, so the first most important element of any linking strategy is to ensure that your content is as great as it can possibly be.

 
The secret is to build a good website and fill it with quality and valuable content - get this formula in place and inbound linking will occur naturally helped along by a few gentle prods in the right areas! In order to get the maximum return on each inbound link, you need to ensure that strong anchor text is used to attract more traffic via the most searched for phrases.

A successful linking strategy is crucial and will assist you in achieving a more structured approach to who links to you and indeed who you link to. Linking within your website’s “neighbourhood” is the most effective strategy to have – gone are the days when simply requesting a link from a website was enough. You need to provide VALUE to your targeted website and in general provide a compelling reason that will make other websites want to link to you.

Linking strategies can be time-consuming exercises but when done with a clear and well-executed plan, your website can reap the rewards. Key Content Solutions can kick off an effective linking strategy for your website  – contact us now and we’ll get to work!