Behind every great website is a customer focused content strategy...

Every paragraph matters.

Every sentence matters.

Every word matters.

Every piece of punctuation matters.

Your website copy is more than likely the first opportunity you will have to interact with new customers. You need to ensure that your words are the words that your customers care about. A few questions that you need to ask of your website:

1. Are the words that you are using on your website really the words that will attract your customers?

2. Do your customers really see the words that they expect to see on your website.

3. Is the layout of your copy tailored to meet the needs of the ‘scan reader’? (it has been proven that people read differently on the web compared to traditional print)

4. Does your website have a Style Guide and a Quality Approval System that you can refer to, to ensure a consistency from page to page?

5. Is the copy on your website helping to convert more sales/generate more leads and is it helping to reduce your resourcing costs?

6. Are your website pages being regularly updated with fresh content?

Key Content Solutions can carry out a Content Audit of your website to ensure that your business is getting the most out of each and every page. Your website should actively assist your business goals at all times (kind of like your 24/7 company rep.) so contact us now to receive our Content Audit.